New Free E-Book About e-Commerce Drop Shipping Helps Entrepreneurs

New Free E-Book About e-Commerce Drop Shipping Helps Entrepreneurs


New Free E-Book About e-Commerce Drop Shipping Helps Entrepreneurs
Free e-book focuses on a variety of topics that can help virtually every e-commerce entrepreneur run an online store. The topics covered include information on e-tailing, drop shipping, product sourcing, and niche marketing.

CHICAGO, IL (PRWEB) September 29, 2004 - As many new entrepreneurs begin their venture of starting an online store, there has become a real need for literature targeted at helping them. Topics such as wholesale drop shipping are seldom covered in books about e-commerce. Online entrepreneurs are often forever searching around for reliable information covering e-tailing, drop shipping, product sourcing, and niche marketing.

Dr. Brad Beiermann, President and founder of Hienote, Inc., has recently written an e-book titled "Starting Your Online Retail Niche With Drop Shipping."

Beiermann, who holds a doctorate degree in Information Systems, has an extensive background and education in e-commerce, manufacturing, and new product development. His years of experience in consulting with many Fortune 500 clients and early stage Internet start-up businesses have enabled him to create the contents of the e-book. What is one of the real bonuses of the e-book? It is free to anyone on the Internet.

The e-book is eighty pages in length and focuses on a variety of topics that can help virtually every e-commerce entrepreneur run an online store. Readers can get hard-to-find information about product sourcing, establishing your own online niche, and the basics of putting an entire online store together. Online store entrepreneurs also get valuable information on how to search various trade shows to find wholesale companies who have drop shipping programs. In addition, readers will learn about the importance of creating a market plan as the e-book contains sample worksheets for starting your own marketing strategy.

Dr. Beiermann says, "After reading many free online e-books about drop shipping and e-commerce, I soon realized I had learned very little about the subject matter they were supposed to cover. I found this to be true with some of the e-books I had even paid to download. Out of shear frustration, I decided to write this book. It is focused on many of the subjects online retail entrepreneurs will need to know about as they begin their new online store. If you are new to e-tailing, drop shipping, ecommerce, niche marketing, or are doing a marketing plan...take the time to read this e-book."

Readers of the e-book are encouraged to distribute it freely as a tool for online entrepreneurs. Free distribution is granted to anyone as long as the e-book is kept intact and in its original form.

For more information on Hienote, Inc., please visit http://www.hienotedirectory.com. You can also call toll free at 1-800-342-0386 between the hours of 8am to 5pm CST Monday through Friday.




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Mercado Software Unveils CSN 2.5 e-Commerce Site Search Solution

Mercado Software Unveils CSN 2.5 e-Commerce Site Search Solution

PALO ALTO, Calif.--(BUSINESS WIRE)--Sept. 29, 2004--Mercado Software, the leading provider of e-commerce search, browse and merchandising software, announced today the release of CSN(TM) 2.5, the new version of its Commerce Search and Navigation solution.


Many of the major revenue-generating retailers currently power their online retail sites with CSN's best-in-class solution of Intuitive Search(TM) and Dynamic Browse(TM) coupled with comprehensive merchandising capabilities. CSN 2.5 takes Mercado's product to the next level by providing online shoppers with increased relevancy of search results while at the same time equipping internet retailers with buyers' behavior data essential for the implementation of successful merchandising strategies.

CSN 2.5 enables online retailers to significantly increase conversion rates by offering shoppers an enhanced self-service shopping experience. Like a well trained sales associate, CSN's patented search technology interprets the diverse buyers' terminology and responds immediately with all the relevant products. To further increase online business results, CSN equips the product managers with a powerful and intuitive commerce management interface, which enables business managers to embed promotions and merchandising techniques into the search engine results.

"With the right business-oriented administrative user interface, search service can be a very powerful tool to support e-commerce processes," said Tim Hickernell, Vice President, META Group. "Product and service managers must be able to easily manage product positioning and promotion in search results and be able to analyze search engine optimization through user interfaces that are designed around business users, not technicians."

CSN 2.5 highlights:

-- A Comprehensive and Enhanced Commerce Management Console (CMC(TM)) -- Through the intuitive CMC interface, marketing and merchandising business managers can manage, monitor and optimize the user experience and the site behavior. They can implement merchandising strategies and promotions to increase the site business performance.

-- Fully-Integrated Intuitive Search and Dynamic Browse -- For an enhanced user experience, the CSN 2.5 unique architecture seamlessly integrates search and browse, where buyers can use any combination of free-text queries and adaptive browse to explore the web site and to find products quickly.

-- Extended Reporting and Analysis Features -- CSN 2.5 provides extended reporting and analytical capabilities. In addition to the embedded analytical tools, CSN's unique "Web Services" architecture facilitates an easy native integration with any commercial or internal web analytics tool.

-- NLP Technology, Enhancing the Quality of Search -- CSN's patented technology for indexing and searching structured data is now enhanced by the addition of Natural Language Processing technology that improves coverage precision and recall: CSN retrieves all the relevant results and eliminates the irrelevant results. By tracking shoppers searching patterns, business managers can also fine tune linguistic associations.

-- Web Services Technology for Easy Integration -- Mercado's CSN 2.5 is the only 2nd generation e-commerce search, browse and merchandising solution that is XML based and is built from the ground up on Web Services. This technology results in the lowest cost of ownership both for deployment and for ongoing maintenance.

About Mercado Software

Mercado Software's Commerce Search & Navigation (CSN) and Enterprise Search & Navigation (ESN) solutions provide an effective approach to connecting customers, partners and employees with the right information. CSN and ESN provide outstanding return on investment for a broad range of business critical applications including online retail sites, business-to-business commerce sites, customer service contact centers, online self-service, intranets, extranets and corporate portals. Macy's, JCPenney, Sears, Target, Williams-Sonoma, Tower Records, Blockbuster, PETCO, MSN, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado Software's solutions. Mercado's unique technology, combined with its experienced team's commitment to innovation delivers bottom line results for its customers. Such benefits include increased revenues, higher productivity, reduced operational costs, and improved customer satisfaction.

Contacts


Mercado Software
Ofer Milstein, 650-475-5900 or 888-376-1400
info@mercado.com
www.mercado.com







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Marketing and Media Budgets Will Be Up Again in 2005, According to Millward Brown Marketing & Media Snapshot: 2004

Marketing and Media Budgets Will Be Up Again in 2005, According to Millward Brown Marketing & Media Snapshot: 2004


Online Expected to Grow the Most as a Share of Total Budgets
September 2004 (Newstream) -- Millward Brown, a global research leader, today will announce the results of Marketing & Media Snapshot: 2004, its industry study about marketing and media decision-making. The research, which was conducted among senior-level marketing executives across a wide range of industries, covers trends in marketing and media decision-making, perceptions about media and marketing channel performance, media and marketing spending patterns, and the integration of digital and online media into the marketing mix. The findings from the Millward Brown study, which was sponsored by Advertising.com, will be presented by Mary Ann Packo, chief client and marketing officer, Millward Brown North America, this afternoon at the iMedia Brand Summit in Deer Valley, Utah.

Key Findings:

56% of top marketers say their total marketing and media budgets increased in 2004 over 2003. Sixty percent expect an increase in 2005.
Marketers with the largest budgets ($400 million+) are most optimistic about budget increases in 2005 over 2004.
Online marketing is growing the most as a share of total budgets and marketers expect this trend to continue.
All channels of online marketing (Web advertising, search, email, promotion) are expected to increase at a higher rate than other major media. (See accompanying chart)
Marketers rated TV and magazines as most effective for building brand equity.
Direct mail was rated as most effective for reaching a target audience and providing measurable ROI.
Online is seen as the most effective medium for acquiring and retaining customers and in offering efficiency.
89% of marketers say their companies run integrated marketing campaigns, but we learned that they define integrated marketing in many different ways.
"It's good to see that marketers across different industries are prepared to increase their online marketing budgets and view the Internet as an attractive part of the media and marketing mix," said Edward Kim, interactive media manager of Unilever. "In order to escalate the process, we must work with our research and media partners to truly demonstrate the proof and value of Internet marketing and the role it plays in the multi-channel mix," added Kim.
Ian Beavis, senior vice president - marketing at Mitsubishi said, "When planning and allocating marketing budgets, it's important to recognize and make the most of each medium, and effectiveness is more important than efficiency. The Internet is an enabler for integrated campaigns and marketers must find a strategy and rigorously use it across all media platforms."

Study Methodology - Marketing & Media Snapshot: 2004

Millward Brown surveyed 300 senior-level marketing executives responsible for the marketing and media budgets for their company, business unit, or brand. Millward Brown also conducted one-on-one in-depth qualitative interviews with client side marketing and media decision-makers from key vertical markets. The final phase of the study, which will include one-on-one in-depth qualitative interviews with advertising/media agencies, will be conducted in October.

About Millward Brown:

Millward Brown (www.millwardbrown.com) is one of the world's top 10 marketing research organizations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. Through the use of an integrated suite of validated research techniques - both qualitative and quantitative - Millward Brown helps clients build strong brands and services. Millward Brown has more than 60 offices in 40 countries and also has several specialized practices in the U.S., including Greenfield Consulting Group (a full-service qualitative research company), Millward Brown IntelliQuest (a technology practice), and Millward Brown Multicultural. Additional practices include Millward Brown Global Media Evaluation (a global media effectiveness unit), Millward Brown Precis (a global PR measurement firm), and Kantar Media Research (provider of global Target Group Index [TGI] the world's leading media and market profiling tool). Millward Brown is part of Kantar, WPP's insight, information and consultancy arm.

------------------------

Produced for Millward Brown

CONTACT:
Lisa Parente, Director, Marketing Communications
Millward Brown North America
Tel: 203-429-0111
Cell: 203-219-6976
lisa.parente@us.millwardbrown.com

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OfficeMax Launches New E-Commerce Site for Business-to-Business Customers

OfficeMax Launches New E-Commerce Site for Business-to-Business Customers


New Site Combines Simplicity and Convenience of the Best Consumer Sites, With
Powerful Management Tools Exclusive to Business-to-Business Sites

ITASCA, Ill., Sept. 7 /PRNewswire/ -- OfficeMax(R) today launched a
redesigned business-to-business e-commerce site to provide its more than
600,000 contracted business customers with a simpler and more convenient
online shopping experience. Distinct from the company's main website, the
newly updated site is designed to meet the unique needs of businesses that
purchase office products based on a pre-negotiated contract.
When initiating the site update, OfficeMax took an approach unique in the
industry. Instead of enlisting the help of e-commerce consultants first,
OfficeMax went to its customers. Based on customer feedback and input, the
office products company did an initial redesign of the site. They then took
the site to consultants for review. Internal e-commerce specialists and
customer service representatives also assessed the site. After each review,
the designers made improvements. For the final evaluation, OfficeMax went back
to its customers.
"We gathered diverse customer focus groups and asked them to look at the
new site," said Jim Carrington, director, electronic commerce for OfficeMax.
"They analyzed the navigation, functionality, and content, and provided us
with valuable insight that led to a few final tweaks."
The result is a new site that is fast and simple to use for the thousands
of businesses that purchase office supplies from OfficeMax on a daily basis.
The flat navigation menus allow users to access anything they need on the site
in just one click. Information is presented with intuitive navigation and
user-friendly menus to make it easy to locate products. In addition, the site
allows customers access to past orders for quick reference and to make finding
ink and toner refills painless. It automatically saves previous shopping
selections so if users are interrupted, they don't lose their orders. On a
single order, a purchaser can order products for multiple departments and
arrange billing to different cost centers.
The new site also provides businesses with the ability to customize the
site to comply with distinct purchasing procedures. Flexible cost-center
controls differentiate purchasing activity and assists purchasing
professionals with internal procurement processing. Businesses can pick and
choose product selection and also dictate what information is presented to its
users.
The new site went live after a 30-day trial period to ease the transition
for customers. The site reflects the evolution to the OfficeMax brand for the
company's Boise Office Solutions business-to-business customers, although the
URL will remain BoiseOffice.com until 2005. The company's retail site,
OfficeMax.com, will continue to provide retail customers with online access to
a full range of office supplies. More information on contracted business
services is available from OfficeMax sales representatives or by calling
1-800-472-6473.

About OfficeMax
OfficeMax is a leader in both business-to-business office product
solutions and retail office products. OfficeMax delivers an unparalleled
customer experience -- in service, in product, in timesavings, and in value --
through a relentless focus on its customers. The company provides office
supplies and paper, technology products and solutions, and furniture to large,
medium and small businesses and consumers. OfficeMax customers are served by
more than 40,000 associates through direct sales, catalogs, Internet and
nearly 1,000 superstores. Having joined with Boise Office Solutions, the
company had pro forma revenues of $8.3 billion in 2003. OfficeMax is a
division of Boise Cascade Corporation.

About Boise Cascade Corporation
Boise (NYSE: BCC), headquartered in Boise, Idaho, provides solutions to
help customers work more efficiently, build more effectively, and create new
ways to meet business challenges. We own or control more than 2 million acres
of timberland, primarily in the United States, to support our manufacturing
operations. Boise's annualized first half 2004 sales were $13.9 billion. Visit
the Boise Web site at http://www.bc.com .

OfficeMax Contact Media Contact
Bill Bonner Cari Trayner, Bader Rutter & Associates
630 438 8584 262 784 7200

E-Commerce News: Security: Mathematical Solution Might Undermine Data Encryption

E-Commerce News: Security: Mathematical Solution Might Undermine Data Encryption

Mathematical Solution Might Undermine Data Encryption

By Keith Regan
E-Commerce Times
09/07/04 9:56 AM PT

Jim Carlson, president of the Clay Mathematics Institute in Cambridge, Massachusetts, told the E-Commerce Times that it's difficult to predict what the practical implications of the solution of the Riemann hypothesis might be, just as no one imagined that random number theory would give rise to Internet security solutions.


Still not accepting payments online? You could be missing out on revenue from the millions of people who make online purchases everyday! VeriSign’s guide "How to Create an E-Commerce Web Site" shows you how to secure your site and a reliable, affordable way to accept online payments. Get it today!

Eyeing a million-dollar prize, a mathematician claims to have made progress in solving a 150-year-old riddle. The solution to the problem could render secure payments and other sensitive Internet transactions vulnerable.

A Purdue University professor has begun to publish what he claims is a proof of the Riemann hypothesis. The hypothesis, which dates from 1859, attempts to show that there in fact are connections in apparently random sets of prime numbers, which are heavily used in developing cryptographic code.

Swiss e-commerce start-up takes on Philip Morris (English Window, NZZ Online, 10. 9. 2004)

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Swiss e-commerce start-up takes on Philip Morris
A small Swiss cigarette retailer with an eye for legal loopholes has found a simple – and apparently legal – way of bypassing United States customs duties.

Chiasso-based Yesmoke has hit on a simple and lucrative business model: worldwide retailing of tobacco brand names for prices up to one-fifth of what shops charge.

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Beacon Journal | 09/06/2004 | Time to hire `hit man'

Beacon Journal | 09/06/2004 | Time to hire `hit man'

Time to hire `hit man'

Getting hits from search engines can reap profits

By Erika D. Smith

Beacon Journal staff writer


S YOUR COMPANY'S Web site the proverbial tree? (You know, falling in the woods and nobody's there to hear it.)

If it's not designed to attract attention from search engines, then it is. And you can forget about yelling ``timber'' when your online sales fall as a result.

``A lot of small or local businesses tend to look at search engines like the Yellow Pages. That's not accurate,'' said Chris Sherman, editor of the industry newsletter SearchDay. ``The Yellow Pages are local. If people are looking for you, they'll find you. Search engines are looking at billions of pages on the Web.''

If Google or Yahoo can't see your company's Web site, most customers can't either. And that means you won't see much profit from it -- no matter how many fancy, flashy features you add.

Fifty-five percent of all online purchases begin with a search engine, but 93 percent of customers don't look past the first two pages of the results, according to the Internet research firm Jupiter Media Matrix.

So, the key to successful e-commerce is not only to design a Web site for search engines to notice, but to optimize it so it ranks highly.



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Digital River to Help Microsoft Expand E-Commerce; Software Maker to Offer Digital Downloads to More Than 200 Online Retailers

Digital River to Help Microsoft Expand E-Commerce; Software Maker to Offer Digital Downloads to More Than 200 Online Retailers

MINNEAPOLIS--(BUSINESS WIRE)--Sept. 2, 2004--Digital River, Inc. (Nasdaq:DRIV), a global leader in e-commerce outsourcing, today announced it is working with Microsoft Corp. to expand Microsoft's e-commerce software distribution efforts. Specifically, through Digital River's network, Microsoft is offering digital downloads of its Plus! Digital Media Edition enhancement pack for Windows XP to more than 200 online retailers, including Best Buy, CompUSA, OfficeMax and Staples.


"Today's announcement is a great example of how the software industry is recognizing the benefits of delivering software via digital download," said Joel Ronning, Digital River's CEO. "Historically, Microsoft has distributed software mainly through traditional retail and OEM channels. By working with Digital River, Microsoft is now offering its customers more options to buy software with the instant gratification that only digital downloads can offer."

"Plus! Digital Media Edition is a must have for every Windows XP owner and now it's even easier to buy," said Kevin Unangst, director of Windows consumer marketing at Microsoft. "Our relationship with Digital River and its online retail partners lets us reach more potential customers than ever before."

Microsoft's Plus! Digital Media Edition is the ultimate photo, music and movie enhancement pack for Windows XP, and is the first Microsoft product to be sold as a download. Plus! Digital Media Edition is designed to offer consumers new ways to share photos with family and friends, enhance their music collections, and to get more out of Windows XP. The software product offers popular features, including Plus! Photo Story 2, Plus! Party Mode and Plus! Dancers.

About Digital River, Inc

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising, advanced reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in Chicago, Mountain View, California, London, and Cologne, Germany. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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