Overstock.com Deploys Mercado eCommerce Searchandising Solution to Help Customers Find the Right Products Fast and Effortlessly
Overstock.com Deploys Mercado eCommerce Searchandising Solution to Help Customers Find the Right Products Fast and Effortlessly
Leading Online Clearance Store Turns to Mercado for Flexible Merchandising Capabilities and Increased Conversions through Better Search & Navigation
PLEASANTON, Calif Mercado Software, the leading provider of eCommerce search and merchandising solutions, today announced that Overstock.com, Inc. recently deployed their industry-leading eCommerce search and merchandising solution.
“Our customers want to find the right products fast and with less effort,” said Patrick Byrne, CEO of Overstock.com. “That calls for a flexible solution that provides our marketing team with a high level of control over merchandising. We were sold on Mercado’s Commerce Merchandising Console and plan on taking full advantage of Mercado’s merchandising features.”
Overstock.com carries a large assortment of continually changing products, ranging from brand-name electronics to handcrafted products from artisans around the globe. Finding the right product on such a site can be challenging, so site search that understands and interprets shopper desires, leveraging metrics such as customer ratings and reviews, is key. By facilitating easy browsing through categories that are automatically narrowed and refined, Mercado helps Overstock.com reduce the search-to-buy cycle dramatically.
Overstock.com selected Mercado’s solution in late 2006. Byrne adds, “Our relationship with Mercado has been just tremendous. We realize that we’re going to be best served by a vendor that is focused on driving the success of companies like Overstock.com, and we have been impressed with the dedication they’ve shown.”
“Mercado is proud to power search, navigation, and merchandising on Overstock.com, and we are confident they will see great results – in both conversion rates and shopper satisfaction,” said Corey Leibow, CEO of Mercado Software. “We look forward to a long and rewarding partnership with Overstock.com.”
About Mercado Software
Mercado (www.mercado.com) is the leading eCommerce search & merchandising solution specialist for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears Holdings Corp., Guess?, Inc., Williams-Sonoma Inc., OfficeMax, Macy's, ShopNBC, Delightful Deliveries, and Organize.com are some of the companies benefiting from Mercado’s solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.
About Overstock.com
Overstock.com, Inc. (NASDAQ:OSTK) (www.overstock.com) is the Internet leader for brand names at clearance prices. Overstock.com offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel. Overstock.com, headquartered in Salt Lake City, Utah is a publicly traded company listed on the NASDAQ Global Market System. Overstock.com is a trademark of Overstock.com, Inc.
In respect to Overstock.com, Inc. this press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, forecasted benefits of the software deployment, like increased conversion, easier customer search and navigation, reduction in the search-to-buy cycle, as well as all such other risks as identified in Overstock.com’s Form 10-K for the year ended December 31, 2005, and all its subsequent filings with the Securities and Exchange Commission, which contain and identify important factors that could cause the actual results to differ materially from those contained in its projections or forward-looking statements.
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