Swiss e-commerce start-up takes on Philip Morris (English Window, NZZ Online, 10. 9. 2004)

Swiss e-commerce start-up takes on Philip Morris (English Window, NZZ Online, 10. 9. 2004)

Swiss e-commerce start-up takes on Philip Morris
A small Swiss cigarette retailer with an eye for legal loopholes has found a simple – and apparently legal – way of bypassing United States customs duties.

Chiasso-based Yesmoke has hit on a simple and lucrative business model: worldwide retailing of tobacco brand names for prices up to one-fifth of what shops charge.