BroadVision, Inc. (Pink Sheets:BVSN) Outlines Strategic Product Roadmap and Vision

BroadVision Outlines Strategic Product Roadmap and Vision
Comprehensive 12-Month Plan for Continued Innovation


BroadVision, Inc. (Pink Sheets:BVSN), a global provider of e-business solutions, today announced a comprehensive product roadmap for the next 12 months. The roadmap includes a breadth of new products including an advanced e-business framework with modular web services, agile development toolsets, a companion implementation methodology, a vertical application, and an on-demand strategy. Additionally, the company announced the general availability of QuickSilver 3.0, the newest version of BroadVision’s world-leading e-publishing solution.

“As organizations invest in their next generation e-business applications, they need solutions that can differentiate their online presence and are cost-effective to deploy and maintain,” said Dr. Pehong Chen, CEO. “They want to leverage the time to market advantage of packaged application functionality while developing customized components that will set their e-business strategy apart. The new solutions we are announcing today will help them meet all of these goals.”

The details of the comprehensive 12-month roadmap are as follows:

BroadVision Kona™ e-business Framework

The Kona e-business framework uniquely brings together the fast time-to-market of packaged applications with the flexibility of custom developed solutions. Central to this framework is BroadVision’s fundamental intellectual property in personalization and self-service technologies, which provide organizations with a set of open, flexible and configurable services for developing compelling e-business applications quickly and efficiently. Kona’s extensive out-of-the-box capabilities for business and technical users, standards-based approach, and support for both Open Source and commercial Web infrastructure components drive the highest levels of performance with the lowest total cost of ownership. BroadVision Kona™ is available today.

Kona Application Services Library

Integrated with Kona is a library of flexible and modular web services, which enables more robust e-business applications:

e-Commerce: solutions for transacting business online through B2B and B2C channels. BroadVision’s Commerce Services powers the entire sales process from lead generation to sales execution to customer support and provides unique merchandising and personalization capabilities.
Portal: solutions to create unique environments where organizations interact and collaborate with visitors through personalized views of information, resources and business processes stored in diverse internal and external legacy information systems.
Content Management: solutions to give business users control over the quality of information as they create, manage and publish content to e-business applications.
Process Management: complete solution to develop and deploy user-centric self-service processes as well as task-centric workflow processes.
Organizations can mix and match services from this library to bring together the right combination of functionality for their e-business applications. All BroadVision Kona Application Services are generally available immediately, with incremental releases scheduled for availability throughout 2007.

BroadVision Kukini™ e-business Development Toolset

Kukini is a new standards-based toolset that enables agile application development and facilitates more effective collaboration between business and IT professionals throughout the e-business evolution process. It transforms web site construction’s tedious tasks such as page layout, site navigation, data presentation, report generation, etc. from difficult hard-coded programs into straightforward assembly of preconfigured patterns. Incorporating XML standard formats, rich Web 2.0-based user experiences and packaged as an extension module to the popular Eclipse interactive development environment, Kukini leverages Kona’s core capabilities such as the BroadVision Process™ technology and yet is independent of the Kona engine. BroadVision Kukini™ is scheduled for general availability in the second quarter of 2007.

BroadVision K2 Methodology™ — The Kona-Kukini Combination

The combination of Kona and Kukini dramatically speeds up development cycles, resulting in significant productivity improvements to customers. To help our customers harness these benefits, BroadVision has developed the K2 Methodology based on best practices accumulated from over 14 years of e-business project experience. The methodology emphasizes a “time-boxed” approach, iterated throughout all phases of a project’s 4D (discovery, design, development, deployment) lifecycle. It further promotes the configuration and assembly of reusable Kona objects and Kukini patterns to deduce the amount of hard coding, which delegates laborious chores to “role players”, freeing the more scarce high-end resources to focus on the inevitable but more challenging “one-off” programming tasks. Field implementations of the K2 Methodology have demonstrated substantial time to market gains and convincing cost savings across a wide spectrum of e-business initiatives. The BroadVision K2 Methodology™ will be generally available in the second quarter of 2007.

BroadVision eMerchandising™ — A New Solution for Boosting Online Sales

The first BroadVision vertical solution, eMerchandising™, gives merchants an innovative solution to boost online sales and strengthen customer relationships. Merchants can create a variety of cross- and up-sell opportunities including mix-and-match discounting, tiered-discounting, quantity/cost combination discounting, companion discounting and other creative incentive programs. In light of widespread and high shopping cart abandonment rates, eMerchandising™ delivers ever-needed benefits to shoppers with attractive value and to merchants with increased sales. Personalization capabilities allow targeted messaging, encouraging shoppers to take advantage of offers most germane to the items selected. An intelligent arbitration engine ensures that shoppers are always given the most advantageous discounts in real-time as shopping continues. eMerchandising™ integrates seamlessly with BroadVision Commerce 7.x and Kona Commerce platforms, as well as any non-BroadVision commerce engines. BroadVision eMerchandising™ is scheduled for general availability in April 2007.

BroadVision e-business Solutions On-Demand

Based on strong market needs, BroadVision also announced the formation of the BroadVision On-Demand (BVOD)™ business unit, headquartered in Beijing, China. BVOD’s on-demand solutions — easy to setup and operate via personalized self-service without costly upfront investments and lingering maintenance overhead — deliver compelling value to our customers immediately and continuously. CHRM™ (Collaborative Human Resource Management), developed using Kona-Kukini in record time and with tremendous cost savings as BVOD’s first offering, has proven to be an impressive showcase for the K2 Methodology. This on-demand solution provides superb visibility and agility for all members of our customers' organizations to collaborate more productively in each phase of the HR management lifecycle, creating a strategic competitive advantage through the efficient management of human assets. CHRM™ is scheduled for general availability in the second quarter of 2007.

BroadVision QuickSilver™ 3.0

BroadVision QuickSilver™ provides powerful features for creation and publishing of lengthy, complex documents supporting multiple output formats (including HTML, PDF, and Postscript) and automatic publishing of personalized content to BroadVision Portal solutions. QuickSilver 3.0, available immediately, delivers a number of new features including Unicode support and improved support for XML authoring.

Conference Call Reminder

The company will host an Investor/Analyst Call at 10:00 AM PST today, March 7, 2007, dial-in information is: 866-463-5401, pass code 426315#. Login information is also posted on www.broadvision.com/investor. During the call, Dr. Chen will discuss the 2006 results in more detail and review the company’s roadmap for the future. This call will be available via playback at www.broadvision.com for 90 days following the call.

Information Concerning Forward-Looking Statements

Information in this release that involves expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, which forward-looking statements involve risk and uncertainties. All forward-looking statements included in this release, including, but not limited to, the availability of new product and solution offerings, are based upon information available to BroadVision as of the date of this release, and BroadVision assumes no obligation to update or correct any such forward-looking statements. These statements are not guarantees of future performance and actual results could differ materially from BroadVision's current expectations. Various factors and risks associated with BroadVision's business are discussed in its most recent annual report on Form 10-K and in BroadVision's quarterly reports on Form 10-Q as filed with the Securities and Exchange Commission.

About BroadVision

Driving innovation since 1993, BroadVision is a global provider of e-business solutions. Our modular applications and agile toolsets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users — including Audible.com, Baker Hughes, Cardinal Health, Citibank, Hilti, Japan Airlines, Renault, Sears, Sony, Standard Chartered Bank, Vodafone, U.S. Air Force, Xerox and Yomiuri Shinbun — rely on BroadVision as their platform of choice for e-business.

For more information about BroadVision, Inc., call 650.331.1000, email ir1@broadvision.com or visit www.broadvision.com.

BroadVision is a trademark or registered trademark of BroadVision, Inc. in the United States and other countries.