Digital River Announces Web Tycoon Program; Provides Turn-Key Online Store Solution for Selling Industry-Leading Software and Digital Products
Digital River Announces Web Tycoon Program; Provides Turn-Key Online Store Solution for Selling Industry-Leading Software and Digital Products
Digital River, Inc. a global leader in e-commerce outsourcing, today announced that it is intensifying its effort to expand its Online Sales Network, which is comprised of hundreds of online retail, content and portal sites. To support this strategy, the company recently launched Web Tycoon, a program targeted at businesses and entrepreneurs that allows them to launch an online store and immediately sell an array of products from Digital River's catalog of thousands of software and digital products. To sign up for Web Tycoon, businesses and entrepreneurs can visit http://signup.digitalriver.com.
"We have amassed what we believe is the world's largest catalog of software and digital products," said Joel Ronning, Digital River's CEO. "By offering our Web Tycoon partners access to thousands of titles in our catalog, they have a ready-made product set that they can sell without standard inventory requirements. In addition, Web Tycoon expands visibility and generates incremental revenue on a worldwide basis for publishers whose software is sold on the sites. We already have seen tremendous interest in Web Tycoon as demonstrated by the hundreds of sites that have launched in the past few weeks alone."
After registering their online stores, Web Tycoon partners can immediately start customizing, managing and merchandising their online stores. Using Digital River's Web-based remote control tools, Web Tycoon partners can:
-- Customize the look and feel of their stores to match their desired branding;
-- Specify the categories of products to include in their stores to target specific customer segments;
-- Merchandise their store pages to feature or promote specific products relevant to their target markets;
-- Obtain online reports and integrate Web analytics solutions to track, analyze and improve marketing performance; and
-- Access a library of online marketing resources and best practices detailing paid search advertising, affiliate marketing and banner advertising strategies and tactics.
Web Tycoon leverages Digital River's world-class e-commerce infrastructure for order management, fraud prevention, export controls, tax management, physical and digital product fulfillment and customer service.
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