E-commerce can force up prices

E-commerce can force up prices - vnunet.com

E-commerce can force up prices
Academics cast doubt on benefits of web competition
Robert Jaques, vnunet.com 17 Mar 2005
ADVERTISEMENTInternet commerce, rather than spurring competition between firms and pushing down prices, could actually be "bad for consumers" by making goods more expensive, an academic study has claimed.

According to US university researchers, empirical studies have failed conclusively to prove that internet retailers are cheaper, with prices on the web sometimes no better than bricks-and-mortar competitors'.

"We are challenging the conventional wisdom and showing that making it easier for consumers to compare prices on the web may actually result in higher prices and reduced consumer welfare," said Waleed Muhanna, co-author of the study and associate professor of management information systems at Ohio State University's Fisher College of Business.

Muhanna conducted the study with Colin Campbell of Rutgers University and Gautam Ray of the University of Texas at Austin. The results appear in the March 2005 issue of Management Science.


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