AdStar to Power E-Commerce Services for MediaNews Group Newspapers

AdStar to Power E-Commerce Services for MediaNews Group Newspapers

AdStar, Inc. today announced that MediaNews Group Interactive (MNGi)
has selected AdStar's e-commerce suite to power Web-based ad sales for all of
the company's newspapers. Beginning in March 2005, AdStar will work with MNGi
on a 12-week collaborative implementation and rapid adoption program to
enhance MNGi's newspaper properties with AdStar's comprehensive suite of
e-commerce services. MNGi is the new media division of MediaNews Group, which
is one of the largest newspaper companies in the United States with annual
revenues in excess of $1 billion.

Utilizing AdStar's technology, MNGi's newspapers will allow advertisers to
create, schedule and pay for both print and online classified ads over the
Internet, while accessing a variety of new e-commerce and value-added
services, including payment processing through EdgCapture and enhanced
transaction-enabled classified advertising services from CityXpress
MarketPlace. MNGi properties include the online editions of the Connecticut
Post, The Denver Post, Los Angeles Daily News, The Oakland Tribune, and The
Salt Lake Tribune.

"Publishers have recognized that their online presence represents more
than an extension of their newspaper production systems," Bernhard continued.
"MNGi reached out to us because we can provide the entire platform and suite
of services necessary to maximize the productivity of the Internet. Our
ability to offer payment processing, while integrating with third-party
auction tools and 'click-and-buy' options, has broadened our appeal to
newspapers and positioned us as an even larger e-commerce player.
Additionally, as publishers derive more revenue from the Internet, the
requirements for accountability increase, and we will soon be able to help our
customers meet these new accounting requirements by providing an SAS-70,
Sarbanes-Oxley-compliant environment."




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