E-Commerce News: Enterprise IT: Google Beefs Up Mini for Enterprises, E-Commerce
E-Commerce News: Enterprise IT: Google Beefs Up Mini for Enterprises, E-Commerce
Google Beefs Up Mini for Enterprises, E-Commerce
Google has acknowledged the challenge of breaking into the enterprise segment from its consumer background, but pointed out that it now has some 2,000 corporate customers. While the enterprise unit is still a fraction of Google's overall revenue, the business line is already profitable.
Another e-commerce site, Toolfetch.com, which sells construction equipment and supplies, saw a 15 to 20 percent increase in sales and a 30 percent increase in the number of searches conducted on the site, CEO Andrew Brown told the E-Commerce Times.
The Mini was a major upgrade over an earlier, in-house system, Brown said. For instance, if a customer typed in "lazer" or another misspelling, the search would return no results. The new search will check spelling, offer users the chance to correct the word, and provide an extensive list of products that use lasers.
"We were missing a lot of sales that way -- and that's just one example," Brown said.
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