SHOP.COM Further Expands Executive Team

SHOP.COM Further Expands Executive Team


Former eBay and DoubleClick Executives Enhance Engineering and Sales Functions

MONTEREY, Calif., Oct. 10 SHOP.COM, the destination online
marketplace where people conveniently shop for thousands of trusted brands
using a single account, today announced the appointments of Karen Casella as
Vice President of Site Development and Drew Green as Vice President of Sales
and Merchant Development.
"We are delighted to add Karen and Drew to our executive team," said Bruce
Sellers, President of SHOP.COM. "They each made significant contributions to
the rapid growth of two of the internet's most prominent companies: eBay and
DoubleClick. We believe their contributions to SHOP.COM will be invaluable as
the company enters into its next growth phase."
In her role as Vice President of Site Development, Ms. Casella will be
responsible for the development of the SHOP.COM online marketplace, including
collaborating with the site design team, architecting scalable software
solutions and leading the company's software development, testing and release
efforts. Ms. Casella brings over 20 years of leadership experience in
engineering and software development. During her 11 year tenure at Sun
Microsystems, Ms. Casella was instrumental in driving Sun's e-commerce
solutions and in evolving web services technology solutions. Prior to joining
SHOP.COM, Ms. Casella was the Director of Application Architecture at eBay.
Ms. Casella has published several articles and papers in the areas of network
security, web services and e-commerce technologies, and is a frequent speaker
at industry events. She holds a bachelor's degree in Mechanical Engineering
from Worcester Polytechnic Institute.
"I'm excited to lead the development of SHOP.COM's site," stated Ms.
Casella. "The SHOP.COM team has done tremendous work making the site
compelling for its customers and merchants. I look forward to helping the team
extend this leadership and making SHOP.COM, quite simply, one of the richest
destinations on the web."
As Vice President of Sales and Merchant Development, Mr. Green will lead
the worldwide sales team in expanding its merchant base, and working closely
with new merchants to ensure their success with SHOP.COM. He brings over a
decade of sales, marketing and sales management experience to SHOP.COM. He
joins the company from Verified Person, a provider of web-based information
and identification verification solutions, where he served as Vice President
of Sales. Previously, Mr. Green was with DoubleClick, a provider of marketing
automation solutions, where he initially headed up the east coast sales team
and later served as head of the Retail and Catalog Vertical, DoubleClick's
largest customer vertical. Throughout his career at DoubleClick, Mr. Green
worked extensively with top retailers, e-tailers, and catalogers to help grow
their online presence and revenue. Mr. Green holds an Honors degree in
Kinesiology from York University in Toronto, Canada.
"SHOP.COM is deeply service oriented," said Mr. Green. "Not only is the
management team and board of directors extremely focused, but most SHOP.COM
employees have been working in e-commerce since the beginning and fully
understand that to make the company successful, we must first and foremost
make our merchants successful. I look forward to building on this merchant-
first approach to help SHOP.COM continue its rapid growth."

About SHOP.COM(TM)
SHOP.COM is the destination online marketplace designed to help consumers
more conveniently shop on the web. SHOP.COM organizes millions of products
from hundreds of merchants in a single location, allowing consumers to shop
across them all -- start to finish -- with one personal password-protected
account. SHOP.COM is a privately-held company headquartered in Monterey,
Calif. For more information, visit the company's website at http://www.SHOP.COM.



SOURCE SHOP.COM
Web Site: http://www.SHOP.COM




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