E-Commerce News: Business : Getting Into Blogs Helps Search Engines Find You

E-Commerce News: Business : Getting Into Blogs Helps Search Engines Find You


Getting Into Blogs Helps Search Engines Find You

By Peter Kent
Boulder County Business Report
07/18/05 8:00 AM PT

"I believe the 21st century will be characterized by the cult of expertise, and that the successful companies will be those that are widely recognized as experts," Dave Taylor, a Boulder, Colo., business strategy consultant and writer, said, explaining one of his reasons that businesses should invest in blogs.


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Are blogs the next big thing? For many, they're a big thing already. Dave Taylor, for instance, a Boulder, Colo., business strategy consultant and writer, sees blogs as an essential -- and profitable -- part of his business.

But before we get to that, what exactly is a blog?

Taylor begins explaining the concept by stating what it isn't: "It isn't a diary or journal, it doesn't have to be updated with any frequency, it doesn't have to have date and time stamps and it doesn't have to open up your innermost life to the public at large."

Hmmm, that seems to be the common perception of just what blogging is. So what is it, then?


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