Yahoo!, Google To Take On Cell Phone Market - Forbes.com

Yahoo!, Google To Take On Cell Phone Market - Forbes.com

Yahoo!, Google To Take On Cell Phone Market
07.12.05, 10:16 AM ET


Online gaming, cell phones and internet protocol TV (IPTV) were highlighted as new catalysts for the non-traditional advertising market during Banc of America's advertising conference on July 11. "Online gaming is a growing entertainment outlet for the 18-34 male demographic and advertisers are taking note: this year gaming advertising is expected to be about $100 million but is expected to grow to over $1 billion over the next several years," noted the research firm. Panelists participating in the congress cited the potential of cell phones and IPTV as long-term growth drivers. Japan was offered as an example, where six times more e-commerce transactions occur on cell phones than on computers. "We expect online players such as Yahoo! (nasdaq: YHOO - news - people ) and Google (nasdaq: GOOG - news - people ) to be aggressive in the mobile phone market in the years ahead,"