E-Commerce Solutions Weblog - Electronic Commerce: ATG Positioned in the Leader Quadrant in 2005 Commerce/Marketing Magic Quadrant

Tuesday, May 10, 2005

ATG Positioned in the Leader Quadrant in 2005 Commerce/Marketing Magic Quadrant

ATG Positioned in the Leader Quadrant in 2005 Commerce/Marketing Magic Quadrant

ATG (Art Technology Group, Inc., NASDAQ: ARTG) the software provider behind the most consistent and relevant marketing, commerce, and service experiences, today announced that it has been positioned in the Leader Quadrant in the 2005 Gartner Commerce/Marketing Magic Quadrant.(1) Published April 29 by Gartner analyst Adam Sarner, the report evaluates the market position of 10 e-commerce technology vendors and provides evidence of the continued market resurgence and re-investment in e-commerce technology.


Gartner's Magic Quadrant positions vendors in a particular market segment based on their completeness of vision and their ability to execute on that vision.(1) According to Gartner, Leaders are performing well today, have a clear vision of market direction, and are actively building competencies to sustain their leadership position in the market.

"We believe ATG provides the most comprehensive online commerce and marketing solution on the market, and we're thrilled to be positioned in the leader quadrant in Gartner's Commerce/Marketing Magic Quadrant, one of the premier vendor evaluation tools available to the end user community today," said Cliff Conneighton, senior vice president of marketing, ATG.

"The world's best brands, brands such as Neiman Marcus, Philips, Best Buy, Newell Rubbermaid, J.Crew, G.M., Restoration Hardware, American Eagle Outfitters, Cabela's, DirecTV, A&E Television, and The Finish Line, turn to ATG Commerce and ATG Marketing to increase sales and customer retention rates by providing each customer with a personalized, relevant, and meaningful online buying experience. ATG's unique personalization technologies, as well as other e-marketing capabilities such as the A/B testing product Campaign Optimizer, and our campaign management product ATG Outreach, enable our customers to drive crucial up-sell and cross-sell opportunities, helping them to increase average order size and revenues."

About ATG

ATG (Art Technology Group, Inc., NASDAQ: ARTG) delivers innovative software to help high-end consumer-facing companies create a richer, more adaptive interactive experience for their customers and partners online, via email and messaging, and through contact centers. ATG has delivered category-leading commerce, marketing and customer service solutions to hundreds of the world's best-known brands including A&E Networks, Airbus, American Airlines, American Eagle Outfitters, AT&T Wireless, Best Buy, Boeing, France Telecom, Friends Provident, G.E., Hewlett-Packard, HSBC, InterContinental Hotels Group, Kingfisher, Merrill Lynch, Neiman Marcus, Philips, Procter & Gamble, SBC, T-Mobile, Target, US Army, US Federal Aviation Administration, Washington Mutual, Wells Fargo, Warner Music, Yahoo! The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.

(C) 2005 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Magic Quadrant Disclaimer

The Magic Quadrant is copyrighted April 29, 2005 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

The results noted in this release contain only one subjective evaluation of a technology market, representing marketplace characteristics at a given time and are subject to change. The results and opinions expressed should not be deemed to be an endorsement of ATG or any company or product. The referenced publication is only one of many information sources available and decision-makers should not rely solely on any one evaluation. The results noted are not necessarily an indication of any future results and do not constitute a warranty either express or implied. We caution you not to place undue reliance upon any evaluation or analyst report.

(1)Gartner "Business-to-Consumer E-Commerce Magic Quadrant, 1Q05," published April 29, 2005, by Adam Sarner

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained in this release are based on current expectations, are not guarantees of future performance and are subject to a number of known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Risk factors related to the subject matter of this press release include the following: the possibility that ATG's product strategy may change; the need to adapt to rapid changes so ATG products do not become obsolete; the possibility of errors in ATG's products; risk that ATG products will not deliver significant and definable business benefits to end users; difficulties encountered in the integration, deployment, or implementation of the ATG products and customers systems; failure in the customer's widespread adoption and use of the ATG products; risk resulting from new product introductions and customer acceptance of new ATG products; fluctuations in customer demand; use of the Internet as a vehicle for ATG products; risks associated with competition and the rapid consolidation of competitors; the ability of ATG to manage its growth and integration efforts and the ability of ATG to compete successfully in the future; non-responsiveness of the market to receipt of awards; the company may not qualify it to be included in future awards, may not receive future award, or the rewards may not accurately reflect ATG's product in the marketplace; costs and risks associated with intellectual property infringement and litigation, as well as other important risk factors affecting ATG's business generally may be found in ATG's periodic reports and registration statements filed with the Securities and Exchange Commission, including but not limited to those appearing under the caption "RISK FACTORS THAT MAY AFFECT RESULTS". ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.

Contacts


ATG
Tucker Walsh, 617-386-1159
twalsh@atg.com






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