NBC 17 - News - Researchers: Web Sex Searches Down, E-Commerce Up

NBC 17 - News - Researchers: Web Sex Searches Down, E-Commerce Up
Researchers: Web Sex Searches Down, E-Commerce Up

POSTED: 12:01 pm EDT October 27, 2004

Internet users are doing fewer searches for sex and pornography and more for e-commerce and business than they were seven years ago.

At least that's the conclusion of University of Pittsburgh and Penn State researchers who wrote a new book studying our search engine habits. The book is called "Web Search: Public Searching of the Web."

Pitt professor Amanda Spink said 20 percent of all Web searches were for sex in 1997; now it's about 4 percent. But searches for e-commerce or businesses grew by 86 percent during the same period.

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